One of the most common questions I get regarding Soul Carrier is how I came up with the name.
During the summer of 2011, I had hired Andy Brown of Soldier Leisure to help guide me through the initial steps of building this brand. Andy and I were sitting at Citizen Coffee House during one of our brainstorming sessions and Andy threw out the word “Carrier” as a name. I responded with, “Okay, I see where you are going, but it needs something more.” We sat for a few minutes going back and forth and then I said what about “Soul Carrier?” and it resonated on level that gave me chills. I checked to see if the domain name was free; that was one of the original stumbling blocks, coming up with a name that’s domain name was not already taken! We had a whole litany of names — everything to do with rags, rugs, bags and a lot of other quirky combinations, nothing felt like a fit – because it was NOT a fit!
The word soul had always resonated with me. I remember taking Scrabble tiles and turning them into hair barrettes with the word soul spelled out. And during a conversation with my friend Cameron regarding real estate and what part of town I should be looking to buy in — he quickly shut down even entertaining the idea of buying in any place that resembled Stepford-ville or Wisteria Lane – very boldly proclaiming “You have way too much soul, Jenn, to live there. That conversation really stuck with me — hence the Beadle Box in Arcadia 😉
But on a deeper level — the concept of soul and really getting in alignment with your soul’s truth has become a huge passion of mine. Knowing who you are and then having the courage to completely embrace & embody that, and not cave to be what the world thinks you should be — is what I want Soul Carrier to represent. In my manifesto I talk about this to great extent. Soul Carrier is designed around creating, fashion and product development because that is what lights me up – but the products are just a medium for the greater message of getting people to really ask “What puts my soul in alignment and can I be true to the journey that will take me there!? No more compromising just to please other’s desires for us, no more caving to be something we are not, no more being afraid of judgement and living for the sake of appearances. Appearances and perception are fading, soul lasts forever…
I will leave you with two of my favorite quotes: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” — Howard Thurman
“To be nobody but yourself in a world which is doing its best night and day, to make you EVERYBODY but yourself – means to fight the hardest battle which any human can fight and to never stop fighting!” e.e. cummings